Alcatel delivers innovative, feature-rich experiences, simplifying access to today’s mobile technology. As an Senior Digital Art Director at Ogilvy One I had the chance to work on their new website.
As Digital Art Director at Ogilvy One Paris we were in charge of rebranding the full website of Alcatel OneTouch (now Alcatel) and define a complete new online communication strategy of the brand. Exploring all the possibilities in an iterative approach has been no easy task. But it was a good opportunity for me to explore all kinds of new directions, including innovative e-commerce and web-documentary styled layouts.