Alpine

I was contacted by PHA5E studio to create a virtual event website for Alpine in the context of the 24 Hours of Le Mans. Due to COVID-19, the brand's physical presence at the event was uncertain, so they asked me to design a 3D virtual village where users could explore different stands and participate in online mini-games (such as car racing and a batak game), as well as follow the race live from the Alpine A480 RA car.

I imagined a 3D village in C4D with realistic elements such as stands, shops, a giant screen, and unique features such as a geode to allow users to quickly identify interactive elements. I also defined the interface elements such as typography, icons, and the overall UI of the site. We even had the idea to offer two lighting settings depending on the time of day the user connects, so that the village would be illuminated by neon lights at night to give it a more tangible reality. We then imagined the different games: their functionality and design in order to stay within this universe.

It was an extremely enriching and challenging experience in terms of 3D webGL, minimalist interface, and overall universe that we created