Lille Métropole Museum of Modern, Contemporary and Outsider Art (LaM)

Since 1983, the LaM has established itself as one of the most important museums in Northern Europe. 🇫🇷
The only museum in Europe to simultaneously present the main components of the art of the 20th and 21th centuries. With more than 7,000 works, the museum’s collection includes works by Pablo Picasso, Georges Braque, Fernand Léger, Amedeo Modigliani, Paul Klee, Joan Miró or Alexander Calder, as well as the most important public art brut collection in France.

After winning the public tender proposed by the museum, we, with Virginie Douay, worked in four hands to support the museum on new digital strategies. In close collaboration with the museum's communication team, we have imagined and designed a modern experience in both ui and ux, finally putting the user at the center in order to open the dialogue between the museum and its visitors.

We were delighted to accompany our client towards innovative concepts more in line with their value propositions. We worked directly with them to co-imagine their futur website.