MakeICI
MakeICI revives productive neighborhoods by promoting local production and innovation. They set up short supply chains and encourage individual production using recycled materials. The company supports artisans by providing access to professional workshops and a favorable ecosystem for their development. MakeICI is also dedicated to training, social reintegration and sustainable development.
Year
2022
Client
MakeICI
2022
Client
MakeICI
Virginie and I were contacted by a former colleague of DDB Nantes, Xavier, now working at MakeICI, to discuss the redesign of their website and the clarity of their training offerings. After a day of immersion to better understand the world of MakeICI, we proposed a graphic and ergonomic redesign inspired by the brutalist universe of wood and metal workshops. We specifically reused the square of their logo as a visual punctuation, and used sober color codes to give a simple and clear look to the interface. Virginie also spent several days in the workshops taking pictures of workers in action, to highlight the human aspect of MakeICI, the heart of these warm places. We also made sure to simplify navigation as much as possible for users from very different backgrounds and to allow a complete immersion in the MakeICI experience. We also greatly simplify the experience of the training offers to make them as clear and understandable as possible.
