Président Professionnel

I've been asked by Notchup Agency (ex-Nouveau Monde DDB) to freely imagine a website for President Pro, that will present not only the products of the brand but also a webmag who offers to their audience Master-classes, recipes and the Culinarium — written by chefs for chefs to help them grow and cultivate their culinary art.

I worked closely with the core team of the agency to provide advices and help them simplify a huge amount of content from the original site-map, to design a lighter and modern experience and highlight the values of the brand: excellence and dedication to the culinary art. I imagined a pixel obsessed grid layout allowing the website to grow by himself with all the future contents that would be added afterwards.