President Pro is a well-know brand of products specialize in high quality for art of cooking and used by all the top-awarded chefs in France. President Pro is the main supplier of dairy products for catering and bakery professionals.
I've been asked by Notchup Agency (ex-Nouveau Monde DDB) to freely imagine a website for President Pro, a website that will present not only the products of the brand but also a webmag that will offer to their audience Master-classes, precipices and the Culinarium — a section written by chefs for chefs to help them grow and cultivate their culinary art. I worked closely with the core team of the agency to provide advices and help them simplify the huge amounts of sections, sub-sections of the original site-map, to design a lighter and modern experience to highlight the values of the brand of excellence and dedication to the culinary art. We imagined a pixel obsessed grid layout allowing the site to grow by himself with all the future contents the final client would add afterwards.